Master Advanced Coaching Capabilities in Your Current Role
Unsure of your next chapter?
Perhaps you’ve been considering Consulting, Coaching, or Strategic Advisor as a natural transition from your Executive role?
Shift from directive management to breakthrough facilitation with “asking.” Empower your team, build succession, and test your skills in a zero-risk proving ground while drawing a full paycheck.
The full Journey to Freedom, from Executive to Expert, is a 3-Phase process.
For now, you only need to focus on Phase 1: Elevate & Empower.
Most executives who try to start their own business fail, because they attempt to build their skills and sell their services at the same time.
For now, you focus on building your skills with your existing team. This makes your exit both ethical and strategic.
That’s the map. Here’s the 60-second walkthrough.
18 ICF Core Competency Credits
ICF Approved Leadership Coaching Frameworks
Creditable Toward ICF Level 1 & ICF Level 2 Credentials
Internationally Approved Coaching & Consulting Structure
Trusted by Multinational Organisations Worldwide
Why Your Current Job Is Your Unfair Advantage
Most senior leaders planning a move into coaching, consulting, or advisory wait until they have left corporate to start building the skills needed. That is the difficult and expensive approach. The role you hold right now gives you something you will never have again: a real leadership environment to practice in, and a full salary while you do it.
Test without the risk. Practise elite coaching and mentoring skills with a captive team, in real conversations, while you are still drawing your corporate salary.
Create a clean corporate exit. Shift from fixing problems to coaching your people. Build your internal succession plan, delegate the daily operation, and leave your organisation at peak performance.
Decide what you actually want to be. Coach, consultant or strategic advisor — you do not have to choose yet. All three run on the same foundational skill set — asking powerful questions to empower others.
The skill behind every high-ticket exit. Top-tier experts do not simply hand over advice. They facilitate breakthroughs, using proven ICF coaching methodologies.
Zero sales pressure. No marketing, no cold outreach, no selling yourself. This stage is one hundred per cent about mastering elite coaching capability in a low-stakes environment.
The Executive Coaching Foundations Program is the bridge between the Executive role you hold now, and the Business Expert role you want next.
What You’ll Master
Eight areas of practical capability, sequenced the way a senior leader actually needs them — usable right now in your current role, not just after you leave.
ICF Core Competencies
The competencies that define professional coaching worldwide, and what each one looks like in a real conversation with a direct report, a peer or a board member.
Leadership Development
Use the Leadership Development Matrix to read where a leader sits today and how coaching moves them toward greater capability, performance and effectiveness.
Elite Coaching Skills
Listening, questioning, presence, reflecting and holding silence — the skills that separate a coaching conversation from another round of advice.
POW Coaching
A practical model for short, focused, high-impact conversations when time is the thing you have least of.
GROWTH Coaching
A proven structure for deeper coaching conversations, from goal to way forward — the same structure that carries into consulting and advisory work.
Coaching Conversations
How to open, hold and close a conversation so the person leaves with clarity and a next step they own.
Group Coaching & Facilitation
Apply GROWTH principles with teams and leadership groups, and facilitate conversations that keep everyone contributing.
Delegation & Mentoring Toolkit
Templates, prompts and worked examples that shift your daily management style from directive to empowering — so you can delegate the work you no longer want to own.
Two Frameworks You Will Use for the Rest of Your Career
Every leadership conversation needs a shape. These two cover almost all of them — in the boardroom now, and with paying clients later.
POW Coaching Model
For short, sharp, focused conversations when time is limited — the corridor conversation, the ten minutes before a board meeting, the quick check-in that still needs to move something forward.
You will learn: how to run a focused conversation in minutes rather than hours, how to keep it purposeful under time pressure, and how to close it with a clear next action the other person owns.
GROWTH Coaching Model
A proven structure for conversations that need room to breathe — deeper exploration, yearly performance plans, longer sessions, team coaching and facilitation.
You will learn: how to move a conversation from goal to reality to options to way forward, and how to use the same structure with a leadership group without losing individual insight.
Created by Two MCC Certified ICF Coaches
The Executive Coaching Foundations Program is written and delivered by Luke Salway and Cristy Aphimonthol — both Master Certified Coaches (MCC) with the International Coaching Federation, the ICF’s highest credential. Both Luke and Cristy made this move themselves, transitioning from busy corporate roles into successful careers as coaches, facilitators and consultants. Everything you learn has been tested in thousands of hours of coaching and facilitation with senior leaders and their teams.
Luke Salway
MCC Certified ICF Coach
CEO, Master Facilitator, NLP Trainer and Business Coach. Founder of Coachology and the POW and GROWTH coaching frameworks taught in this programme.
Cristy Aphimonthol
MCC Certified ICF Coach | MD, Master Coach, International Facilitator and PhD candidate. Leads coach development and mentor coaching across the Coachology programmes.
Everything You Get
One enrolment. The ICF Core Competency hours, the frameworks, the templates and the support to put them to work — without leaving your role.
100% Credit Guarantee: your US$297 enrolment fee acts as a full credit toward Coachology’s ICF Level 1 and Level 2 Coaching Certification programmes.
18 Hours of Online, Self-Paced Learning
The complete Executive Coaching Foundations Program curriculum, available online from the moment you enrol. Study in the order and at the pace that fits around your schedule.
18 ICF Core Competency Credits
Recognised credit hours in the competencies that underpin professional coaching practice, applied toward a full ICF Level 1 Credential when you are ready.
Leadership Development Matrix
A structured way to read where a leader is now and what framework to use — Directive, Facilitation, Coaching, or Mentor/Consulting.
POW Coaching Model
The full model for short, focused, high-impact coaching conversations.
GROWTH Coaching Model
The complete structure for deeper coaching, group coaching and facilitation.
Instant Impact eBook
Your copy of the Coachology Instant Impact eBook, included.
POW Coaching Templates
Ready-to-use templates for applying the POW Coaching Model in practice.
GROWTH Coaching Templates
Practical templates to structure and run GROWTH coaching conversations.
Short, Sharp Coaching Conversations
Guidance and tools for conversational coaching when all you have is ten minutes between meetings.
Group Coaching & Facilitation
Resources for applying GROWTH principles with teams and in facilitation.
30-Minute 1-on-1 with Coach Luke, MCC
A LIVE 30-minute 1-on-1 implementation session with Luke Salway, MCC, to help you turn what you have learned into practice inside your current role.
WhatsApp Support
Ask questions and get guidance from Coachology while you work through the programme.
Executive to Expert Blueprint
The Executive to Expert Blueprint — the map from a senior corporate role to coach, consultant or strategic advisor.
“Five stars out of five for the material. It is superbly well structured, the video and demo sessions are excellent, and the supporting resources are first class. Tip top — and wow!”
Gregor S. — Former Managing Director
You Won’t Just Know More. You’ll Have a Skill Set You Can Take Anywhere.
Coaching is a practice, not a subject. The Executive Coaching Foundations Program is built so that you finish with capability you can use on Monday morning — and carry out of the building when you go.
A Clear Picture of Elite Coaching
You will know what world-class coaching looks and sounds like — and how it differs from advising, mentoring and managing.
Frameworks You Can Rely On
POW and GROWTH give you a shape to fall back on in any conversation, however it starts.
Tools You Can Use Immediately
Templates and prompts you can take into your very next one-to-one.
Confidence in the Conversation
Fewer moments of not knowing what to ask next, and more comfort with silence and challenge.
A Team That Runs Without You
The grounding to coach your direct reports, build your succession bench and delegate the daily operation.
A Clear Route Onward
18 ICF Core Competency hours banked and a defined next step into ICF Level 1 and Level 2, with your investment carried forward.
Start on the Runway. Go Further with ICF Level 1 & Level 2.
Your US$297 investment acts as a full credit toward Coachology’s ICF Level 1 and Level 2 Coaching Programmes — so you can build the foundations, and the ICF Core Competency hours, before deciding how far you take it. The credit applies to those programmes themselves, not as a discount on unrelated products.
Executive Coaching Foundations Program
18 hours, online and self-paced. Build the foundations, the frameworks and the confidence to coach — while still in role.
US$297
ICF Level 1 & Level 2 Programmes
Coachology’s full ICF credentialing pathway. Your Executive Coaching Foundations Program investment is credited toward it.
Coach, Consultant or Advisor
Practising independently, inside an organisation, or alongside the work you already do.
US$297 today · Full credit toward Coachology’s ICF Level 1 & Level 2 Programmes
Who Is This For?
The Executive Coaching Foundations Program is built for Executives who are seriously thinking about “What’s Next”. You can build up your current team AND ethically prepare for your own exit strategy. It’s win-win.
Executives Planning an Exit
Build the foundations, and the ICF Core Competency hours, before committing to a full certification — and find out whether coaching is the path you want.
Senior Leaders & Managers
Develop the skills to coach rather than simply manage — and build a team that no longer needs you in every decision.
HR & L&D Professionals
Use practical, ICF-based coaching frameworks to support leadership development across the organisation.
Consultants & Facilitators
Add structured coaching technique to a professional toolkit you have already built.
Future Consultants & Advisors
Master the delivery system behind consulting and strategic advisory work before you take on your first client.
Executives Exploring “What’s Next”
You’re too young to retire and you still have a lot of value to give. Share your wisdom as a Coach, Consultant or Strategic Advisor.
Frequently Asked Questions
Is this live or self-paced?
It is completely online and self-paced. You study when it suits you, in the order that suits you, around your existing role.
How long does it take?
Approximately 18 hours in total. Most executives spread that across a few weeks around a full diary.
Do I need previous coaching experience?
No. The programme is designed to build foundational coaching capability from the beginning. Even if you have attended a previous coach training workshop, this one is designed for Executives.
Is this an ICF certification?
No — and that distinction matters. The Executive Coaching Foundations Program is a Coachology coaching development programme, not a full ICF credential in itself. What it does give you is 18 ICF Core Competency hours, banked and credited toward Coachology’s ICF Level 1 and Level 2 Coaching Programmes when you are ready to pursue the full credential.
Can I continue into ICF Level 1 or 2?
Yes. Your US$297 investment acts as a full credit toward Coachology’s ICF Level 1 and Level 2 Coaching Programmes.
Do I get support while studying?
Yes. Participants receive Coachology WhatsApp support and a 30-minute live 1-on-1 implementation session with Coach Luke Salway, MCC, to help translate the learning into practice.
Can I do this while still in my corporate role?
Yes — that is the point. It is online and self-paced, and designed to be completed alongside a demanding full-time role, using your current team as your practice ground.
What do I get access to?
The full 18-hour programme, the POW and GROWTH models and templates, the Instant Impact eBook, short, sharp coaching and group facilitation resources, the Delegation & Mentoring Toolkit, the Executive to Expert Blueprint, WhatsApp support and your 30-minute 1-on-1 with Coach Luke, MCC.
Do I need to know whether I want to coach, consult or advise?
No — and you do not need to decide during the programme either. Coaching is the delivery system behind all three. Master it now and you keep every option open.
Will I have to start selling myself?
No. This stage is entirely about capability, not marketing. There is no cold outreach, no personal brand building and no pressure to find clients. You practise with the team you already lead.
Can I really practise on my own team?
Yes, and it is the fastest way to build the skill. The frameworks are designed for the one-to-ones and check-ins you already run, so your team simply experiences better conversations.
What if I leave my corporate role before I finish?
That is fine. The programme is self-paced with no expiry, and everything you learn transfers directly into coaching, consulting or advisory work.
Enquiring for a team? Get in touch.
Build Your Runway While You Still Have the Salary
Master the skills. Bank the ICF Core Competency hours. Coach your team to the point where it runs without you — then decide whether your next chapter is coaching, consulting or strategic advisory.
Head Office
- Thailand, Bangkok
- +66 85 782 2634
- 09:00am - 06:00pm
- Luke@coachology.com